OK Go have a reputation for making a great video for their songs and yesterday the band delivered once again with new single ‘The One Moment‘.
From zero-gravity to segways to impressive dancing skills on treadmills, OK Go have always delivered when they release a video to one of their songs.
Yesterday, the band unveiled another fantastic video for ‘The One Moment‘, taken from their latest album, Hungry Ghosts. The video in real time took 4.2 seconds to shoot and features over 300 events throughout in the shoot.
The Chicago-originated band worked with Morton Salt, who have recently launched a new campaign to help people build a more positive impact on the world, raising awareness with the hashtag #WalkHerWalk.
OK Go said on working with Morton Salt; “Morton was moved by the message of “The One Moment,” and felt it captured the spirit of what they are trying to do with #WalkHerWalk, so they reached out to us and asked if we were interested in making art with their salt – a video that could fly the banner for their initiative. We were impressed with their efforts to support positive change, so we proposed this idea, and together we collaborated to bring this video to life.”
To learn more about Morton Salt and the Walk Her Walk campaign, click here.
Check out the video for OK Go’s ‘The One Moment‘ below.